Overview
Design and continuous evolution of the Global Standards corporate website, improving performance, usability, and visual quality while supporting the company’s training, certification, and auditing services.
Over time, the project expanded beyond the public website to include the design of an internal platform used to manage course participants and coordinate multiple departments.
Client:
Global Standards
Role:
Senior UI Designer & Webmaster
Location:
Guadalajara, México.
Tools:
Figma, HTML, CSS, JavaScript libraries, Adobe Photoshop, Adobe Illustrator, Hotjar, Google Analytics, SEMrush
The Challenge
When I joined the company, the website relied on a heavy pre-built theme that affected performance and limited design flexibility. One of the main challenges was improving the visual quality of the platform while increasing loading speed.
The goal was to rebuild the website from scratch with a custom structure tailored to the company’s needs, allowing greater control over the interface, scalability, and long-term improvements to the user experience.
Visual Improvements - Home page
The homepage was redesigned to improve visual hierarchy, simplify navigation, and create a cleaner interface aligned with the new design system.
My Role
I led the redesign of the website and created a custom front-end structure using HTML and CSS. Over the years, I have continuously improved the platform by refining the interface, analyzing user behavior, and optimizing the site’s performance.
In 2024, I introduced a scalable design system to standardize colors, typography, and UI components across the platform.
As the website and course offerings expanded, I also designed the interface for an internal participant management system used to coordinate training operations across the training, finance, and commercial teams. The platform replaced manual Excel-based workflows and improved internal coordination.
I collaborated with an international development team to translate the design system and UI specifications into the final product.
Key Improvements
Design System
Created a scalable design system defining color usage, typography hierarchy, and reusable UI components.
Custom Website Architecture
Rebuilt the website using a lightweight structure that improved performance and allowed greater flexibility for design updates.
Key Improvements
Course Catalog Redesign
Improved discoverability by introducing visual categories, illustrated icons, and a clearer content hierarchy.
Key Improvements
SEO & Structural Optimization
Reorganized the catalog architecture to prevent duplicate content issues and improve SEO health.
Performance Improvements
Removed unnecessary visual effects and optimized assets to significantly improve loading speed.
Lead Quality Optimization (2025–2026)
Restructured certification and auditing pages to better communicate service value and attract more qualified leads.
Internal Training Platform
Designed the UI for a participant management system that connects training, finance, and commercial teams, replacing manual Excel workflows.
Impact
- Faster website performance and improved loading speed.
- Improved navigation and course discoverability.
- Stronger SEO structure.
- A scalable design system for the platform.
- More qualified leads for certification services.
- Improved internal coordination for training operations.